Real Estate Sales Handbook, 10th Edition

Over the years, the Real Estate Sales Handbook has helped more than one million agents be their very best. This is the latest edition of that classic guide, published by Real Estate Education Company and the Residential Sales Council of the REALTORS NATIONAL MARKETING INSTITUTE.® Comments … Pat Zaby, CCIM, CRB, CRS, RS Council senior instructor and real estate software publisher: “Every serious professional should have a copy of Real Estate Sales Handbook. It continues to be a storehouse of productivity and information." Christine Doyle, CRB, CRS, RS Council senior instructor and national speaker: “I recommend Real Estate Sales Handbook because I know agents are getting a book they’ll turn to again and again in their career.” Contents... The tenth edition of this industry classic presents tips and valuable insight for today’s real estate professional salesperson. Foreword 1. Getting Started 2. Professionalism 3. Successful Sales and Listing Qualities 4. Time Management 5. Selling and Listing with Psychology 6. Obtaining the Listing 7. Servicing the Seller 8. Advertising and Public Relations 9. Finding and Working with the Buyer 10. Negotiating and Closing 11. Financing 12. Expanding Your Services 13. Technology and Real Estate Glossary Appendix: Exterior Structural Walls and Framing Index About the Residential Sales Council