Commissions at Risk:Guide to Beating Online Competition

The recent technological changes can be intimidating to real estate professionals. In order to survive in this new age, they will have to adopt new business strategies and find new ways to compete in a market where buyers and sellers have more control than ever. Commissions at Risk is the first book to prepare real estate professionals for changes such as online low cost and flat-fee brokers. Readers learn about current and future uses of technology and how to compete with low-priced agencies and Web-based businesses. As part of our line of professional development products, this text includes: Information on the capabilities of available technology How business is changing due to readily available real estate information and how the internet is aiding investors What firsthand research reveals and what professionals themselves are saying